Many of the world’s top businesses, such as Amazon, Apple, and Alibaba, do a large portion of their sales through online sales sites. Using online platforms, these companies allow their customers around the world to access their products and provide a convenient and fast shopping experience.
For example, Amazon provides a unique shopping experience to its users by offering a wide range of products and using fast shipping systems and loyalty programs such as Amazon Prime. Alibaba has also managed to become one of the world’s largest online retailers by focusing on the Chinese market and creating platforms such as Tmall and Taobao.
These businesses not only sell physical products through their sites, but also use multipurpose business models to provide services and digital content. Apple, for example, in addition to selling physical products such as iPhone and MacBook, also offers services such as App Store, iTunes and Apple Music to customers through its online store. This approach has enabled these companies to operate effectively around the world using online sales sites, have more access to customers, and dramatically increase their market share.
Some of these famous businesses
One – clothing and fashion stores
Many clothing and fashion stores only work with their sales sites. They attract customers and sell their products through the website. The advantage for these businesses is that they reduce costs associated with renting physical stores, staffing, and inventory.
Example: Brands like ASOS and Zalando only operate online and use digital marketing to attract customers.
Two- Digital product stores
Businesses that sell digital products such as software, e-books, and courses can be completely online. These types of businesses do not need a physical warehouse and customers can download products directly.
Example: Websites like Udemy and Codecademy sell digital courses. On these platforms, users can access a wide range of courses in various fields including programming, web design, digital marketing, personal development and many other skills.
Udemy: This platform includes a variety of courses offered by independent instructors. Users can purchase courses and have unlimited access to its content. Udemy uses a variety of formats such as videos, quizzes, and hands-on exercises.
Codecademy: This platform is mostly dedicated to programming and computer science courses and offers interactive experiences for teaching different programming languages such as Python, JavaScript and HTML. Some Codecademy courses are free, but users must purchase a Pro subscription to access more content and receive certifications.
Three – subscription-based businesses
Many businesses sell their services on a subscription basis. They operate only with their sales sites and allow users to access special content or services by paying a subscription fee.
Examples: Netflix and Spotify, which offer video and music content via subscription. Netflix and Spotify are two leading platforms that offer their services through a content sharing model and provide users with a wide range of digital content experiences:
Netflix: is a video streaming service that offers content such as movies, series, documentaries and exclusive programs produced by Netflix. Users can access a huge library of video content by paying a monthly subscription fee. Netflix is constantly adding new content and uses algorithms to recommend content based on users’ tastes.
Spotify: is a music streaming platform that gives users access to millions of songs, podcasts and albums from different artists. Spotify also uses a subscription model, where users can opt for a free subscription (with ads) or a premium subscription (without ads and with extras like offline downloads). Spotify helps users create personalized playlists and discover new music based on their preferences.
Both platforms are very popular due to their easy and widespread access to diverse content and constant updates, and their services are used by many users around the world.
Four – electronic stores
Some electronics stores operate only online and offer products such as mobile phones, laptops and other electronics. These businesses can offer more discounts to customers because they have lower operating costs.
Example: Online-only stores like Newegg. Newegg is an example of an online store that operates entirely on the Internet and specializes in selling electronics and technology products. This store allows customers to buy a wide variety of products, including computers, laptops, networking equipment, computer parts, accessories and various gadgets. Electronic stores like Newegg usually have advantages such as:
Wide selection: With a focus on electronic products, the store offers a wide range of brands and products in different categories, allowing users to compare and buy a variety of products.
Competitive prices: Due to their direct sales and completely online business model, these stores are usually able to offer competitive prices and special discounts.
User comments and reviews: Users can share their experiences with products, which helps others make better choices.
Convenience and easy access: customers can access these stores from anywhere and at any time, buy and receive their order.
Online stores like Newegg have been able to operate on a global scale using the online business model.
Why are purely online businesses successful?
Online-only businesses have many advantages, including lower costs, greater flexibility, and access to global markets. However, there are also challenges that businesses must overcome, such as high competition, the need for effective digital marketing, and ensuring the security of customer information.
Important points about their websites
Websites of businesses that operate only through online sales play a vital role in the success and attraction of customers. To optimize these websites and increase their productivity, the following points are important:
1- User-friendly design
The design of the website should be such that the user can easily access the desired information. This includes simple navigation, mobile-friendly design, and the use of appropriate colors and fonts. A beautiful and user-friendly design increases the duration of users staying on the site.
2- Loading speed
The loading speed of website pages is one of the most important factors in user experience. Users expect pages to load quickly. Using technical optimizations, compressing images and reducing the number of server requests can help increase loading speed.
3- Quality and attractive content
Content should include detailed and attractive product descriptions, quality images, creative graphic design, and useful articles. Content can include customer reviews, how-to guides, and educational articles to help attract and retain customers.
4-(SEO) SEO site
Search engine optimization is essential to increase website visibility. This includes using the right keywords, optimizing titles and descriptions, and creating quality content. This will make the website rank higher in the search results.
5- Search and filter facilities
An efficient search function and various filters for products allow users to easily and quickly find the products they want. These features can include filters based on price, color, size, and other features.
6- Secure payment system
Security of customers’ financial information is very important. Using security protocols such as HTTPS and providing various and safe payment methods help users to shop more calmly.
7- Support and customer service
Providing online support via live chat, email or phone can increase customer confidence. Also, having a frequently asked questions (FAQ) section can help users quickly find answers to their questions.
8- Customer comments and scores
Adding a section for customer reviews and ratings on product pages can help gain the trust of other customers. Positive reviews can act as an advertisement for the quality of the products.
conclusion
Businesses that sell only through the site provide a convenient and efficient experience for their customers by taking advantage of technology and digital innovations. With lower costs, high flexibility, and the ability to analyze customer data, these types of businesses have the ability to attract more customers and can grow quickly.
As a result, pure online businesses have many opportunities to create lasting success and business development. Online business websites must be carefully designed and managed to provide a great experience for customers. By following the above tips, these businesses can be more successful in attracting and retaining customers.
